What the deuce?

I guess half naked advertising strategies aren't just for the men! I quickly pulled out the digital yesterday while on MacArthur Blvd. in my future home of Las Colinas, or as we call it, the "L.C.," when I saw this. These guys we're in the median of a pretty busy street trying to get people to tan at Planet Tan across the street. But something tells me this doesn't attract as many pasty girls as it does eager boys....great place to get your tan on though.